Adnan Masood's Weblog! عدنان مسعود

Tipping point’s author Malcom Gladwell discusses in great detail the power of context and its implications in epidemiology. However there is another kind which could adversely effect context driven expansions in quite interesting ways. In the following screenshots, the power of context is apparently being ignored by the full text search and substitution algorithms which are considering the Amazon jungles as Amazon the company. The mistake being replicated by both Google Finance and Forbes websites.

We definitely need something better than the following pseudo code

String.Replace (String.IndexOf(<companyName>), <companyname>.StockSymbol) 

A text based context sensitive substitution which actually recognizes when word “Amazon” as in the jungle and Apple as in the fruit.